Men have long turned to medicinal help to boost their oomph in the bedroom. And while low libido is common among women – particularly in the postpartum period and during menopause – it is a subject rarely spoken about.

But now, there have never been more ways to help a woman turn her sexy on. Making time for regular exercise, reducing stress levels and curtailing alcohol use are all important ways women can help optimize their sex drive. Having honest communication with your partner about your likes and dislikes during intimacy – and setting aside time to put this into practice – is also vital.

Getting the right balance of hormones to optimize sex drive is another powerful way of boosting desire and making sex comfortable.

Crazy Love lube can enhance a woman’s desire through a feminine dose of the hormone testosterone. Large scale research has shown that testosterone can increase arousal and contribute to more satisfying sex, particularly for post-menopausal women. Testosterone also lowers a woman’s threshold to orgasm by increasing blood flow to the genitals.

Crazy Love also applies aminophylline and sildenafil – better known as Viagra - to increase blood flow to the pelvis, vagina and inner parts of the clitoris. More blood flow leads to gentle vaginal swelling, causing increased lubrication and sensitivity to internal and external sexual stimulation.

By applying Crazy Love half an hour before intercourse, the active ingredients can help boost blood flow to a woman’s G spot. The result is a lower threshold to achieve orgasm and increased intensity to sexual climax.